help_outline
Frequently Asked Questions
Get answers to the most common liability case queries.
Where do competitors get their backlinks that I can also target?
Use a backlink analysis tool (Ahrefs/Semrush) to export their link profile. Filter for “dofollow” links and sort by Domain Authority (or similar metric). Look for patterns: guest posts on specific industry blogs, resource page links, unlinked brand mentions, or partnerships. These are direct leads for your own outreach. Prioritize links from relevant, moderate-authority sites over chasing a single high-DA link.
How do I find and fix crawl errors at scale for a large site?
Don’t manually click in Search Console. Use Screaming Frog SEO Spider (free for 500 URLs) to crawl your site and export all 4xx/5xx errors. For true scale, use its List Mode to crawl only URLs from your sitemap or logs. Cross-reference this with your Google Search Console API data pulled into a spreadsheet. For fixes, use regex in your `.htaccess` (Apache) or server config (Nginx) to redirect entire patterns of dead URLs (e.g., old date-based blog structures) in one fell swoop.
How do I identify and exploit low-competition keyword opportunities?
Go beyond basic keyword tools. Use “people also ask” boxes and forum scrapers (like from Reddit or niche communities) to find ultra-specific, long-tail questions your audience is actually asking. Target keywords with “commercial investigation” intent (e.g., “X vs Y,“ “best alternative to Z”). Analyze the SERPs for “weak” top results—if the top pages are forum threads or thin content, that’s a guerrilla opportunity to outclass them with a superior, definitive answer.
How do you measure the success of a “one piece, multiple formats” campaign?
Track the collective performance of the entire cluster. Key metrics include: aggregate organic traffic growth for the topic, backlinks earned to the pillar piece, engagement rates across all formats (video watch time, social shares), and conversion attribution from different asset entry points. Use GA4 to see the user journey from a repurposed social graphic to the pillar page to a conversion.
